Benefits vs. Features

Let me tell you guys about features versus benefits and how you can use this easy concept to generate more sales or people to your service or product that you offer.

Features tell facts. Features are the statistics, the ingredients, the dimension, and benefit are how you are going to feel when you use these products. Benefits are the end result.  The emotion tied to the product. It’s the good feelings that you get when you do business with me. It’s the good feelings that you get when you use these certain products. Features are ingredients or dimensions or statistics, facts, and the benefits are the emotions, the ease that maybe my service brings to you.  It’s how you feel when this product solves problems.

What is the benefit of your product? What is the benefit of your service? You don’t just say what the product is or what the benefit of doing business with you.

The benefit is the end result so let me give you an example and this may be a stupid example but I think it should help so let’s think about an iPod music player. I don’t know about gigabytes, terabytes, megabytes and I don’t know any of that stuff and that’s it doesn’t matter, the same thing like the ingredients in your product. An iPod that holds 2gig of mp3 files is an example of a feature. The benefit of an iPod is it holds a thousand songs whatever songs you want. It holds thousands of them. It fits in your pocket. You can take it with you wherever you go and you can listen to music anywhere.

Features tell. They’re not going to generate you money. They’re not going to bring people into your business, the benefits will. The benefits are what’s going to make the money. Try to list the features and benefits of your products and highlight it. That’s the emotional connector and then think of stories that go along with each of these benefits. Honestly, people are going to spend their hard earned money with you when they have that emotional connector.

If you are in business for yourself and you do not have a Facebook business page. Do that today.  Download the Facebook managers page and start using it.

 

Most people I speak to want some sort of success in their life. Yet the fear of success is one of those fears that most people won’t face either personally or as an entrepuener!

Together, you can conquer that fear and design a life of your wildest dreams. I have found a better way and it is possible for you also.

I want to show you how I gave up working 6 days a week and 70+ hours a week behind the chair as a salon owner and created a multi 6 figure a year income from my Smart Phone, all while sending more time with the people and things that mean the most to me in life. Lets do this together. 

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